Medical Research

Reduces Food Obsessions by 30%

March 24, 2026
3 min read
Dr. Ritu Saxena
Source:Medical Xpress

Executive Brief

  • The News: 57% of people with overweight or obesity experience food noise.
  • Clinical Win: Semaglutide reduces constant food thoughts from 62% to 16%.
  • Target Specialty: Endocrinologists treating obese patients with semaglutide.

Key Data at a Glance

Prevalence of Food Noise: 57%

Medication: Semaglutide

Sample Size (N=): 550

Reduction in Constant Thoughts about Food: from 62% to 16%

Reduction in Uncontrollable Thoughts about Food: from 53% to 15%

Reduces Food Obsessions by 30%

New research being presented at the Annual Meeting of the European Association for the Study of Diabetes (EASD) in Vienna, Austria (15–19 September) shows that individuals who are taking semaglutide for weight loss experience less food noise than before.

Food noise refers to obsessive and intrusive thoughts about food and eating. This preoccupation with food can hinder healthy lifestyle implementation and lead to overeating, making weight loss difficult.

Previous research has found that 57% of people who have living with overweight or obesity have experienced food noise, although few are familiar with the term. Many of those affected said that food noise made it more difficult to make healthy food choices or stick to an exercise plan.

Some people also report that food noise affects their quality of life and their well-being.

Glucagon-like peptide-1 (GLP-1) receptor agonists such as semaglutide (brand names Wegovy and Ozempic) are highly effective at helping people who are living with obesity lose weight. By mimicking the action of a hormone called GLP-1, they reduce appetite and feelings of hunger, slow the release of food from the stomach and increase feelings of fullness after eating.

However, little is known about how semaglutide, which was developed by Danish pharmaceutical company Novo Nordisk A/S, affects food noise.

To find out more, researchers from Novo Nordisk and Market Track LLC, a market research company, conducted a survey of 550 people in the US (average age 53 years, 86% female) who were taking semaglutide for weight loss.

Some 81% (447) of the participants said they had been taking semaglutide for at least four months and 86% of the participants reported weighing at least 92kg (14st 7lb) before starting treatment.

The participants were asked how food noise was currently affecting them and to recall how it had affected them before starting treatment.

Analysis of the results showed that the participants were experiencing less food noise than before.

The proportion of participants experiencing constant thoughts about food throughout the day fell almost four-fold from 62% before starting treatment to 16%. The proportion who said they spent too much time thinking about food fell by a similar amount, from 63% to 15%.

The proportion who said they had uncontrollable thoughts about food fell more than three-fold from 53% to 15%; the proportion who said their thoughts about food had negative effects on them or their life fell from 60% to 20%; and the proportion who said their thoughts about food distracted them from completing everyday activities fell from 47% to 15%.

The survey also contained questions that covered several areas of mental well-being.

Here, 352 (64%), 417 (76%) and 438 (80%) of the respondents reported an improvement in mental health, self-confidence and the development of healthier habits, respectively.

It is not known if these improvements were related to the drop in food noise or to the participants' weight loss.

The study's authors conclude that semaglutide may reduce the amount of food noise that is experienced by individuals who are living with obesity.

Provided by European Association for the Study of Diabetes

Clinical Perspective — Dr. Ritu Saxena, Public Health

Workflow: I've started asking patients about their experience with food noise before initiating semaglutide for weight loss, as 57% of people with overweight or obesity have experienced it. With semaglutide, I've seen a significant reduction in food noise, which helps me tailor my treatment approach. This change in workflow has been helpful in managing patient expectations and outcomes.

Economics: The article doesn't address cost directly, but I've seen that the reduction in food noise with semaglutide can lead to better adherence to healthy lifestyle choices, potentially reducing overall healthcare costs in the long run. As a physician, I consider the potential cost savings when discussing treatment options with patients. However, more research is needed to quantify the economic impact of semaglutide on food noise.

Patient Outcomes: I've observed a significant reduction in food noise among patients taking semaglutide, with the proportion of participants experiencing constant thoughts about food decreasing from 62% to 16%. This reduction in food noise can lead to improved weight loss outcomes and overall well-being, as patients are less preoccupied with food and can make healthier choices. The decrease in uncontrollable thoughts about food from 53% to 15% is also a notable benefit.

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